Art Clay World is a community of artists, instructors and distributors, dedicated to spreading the joy of working with Art Clay Silver.
Art Clay artists, distributors and instructors, used to promote their work and services independently. The Art Clay World website is an online hub, where people interested in Art Clay can find all the necessary product information, meet artists and find distributors and instructors in their area.
The website’s mission is to allow the community's artists and distributors to constantly generate content on their own while keeping the visual identity on-brand. Wordpress was chosen, as it was the most familiar CMS platform. The website was built based on a responsive theme that was highly customized.
The second step was the creation of custom email newsletter templates in MailChimp and Campaign Monitor in order for the stakeholders to promote and communicate Art Clay services in a visually coherent way.